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WHAT DOES MARKETING DO WHEN IT COMES TO FILM & TV?

Casting Workbook, in partnership with Producer Essentials, is proud to offer a new 12 module video masterclass series for aspiring producers who are looking to take the next step & bring their creative project to life.

Producer Essentials: A Comprehensive Guide to Business Affairs and Production Law for Film & Television

$29 CAD

Prices include applicable taxes.

For Aspiring Producers

Whether you’re an actor, director, writer, an aspiring business professional or a passionate creative interested in how the production industry works, this series will save you time and money. Producer Essentials: A Comprehensive Guide to Business Affairs and Production Law for Film & Television offers you the tools you need to effectively navigate the Film & TV production landscape and get your first project off the ground.

Learn from the very best

Developed and designed by top entertainment lawyers, Lori Massini & Heather Watt, Producer Essentials brings together current industry legal experts & business professionals to provide step-by-step instruction, essential information & firsthand experience into every video session.

Master Class Instruction

Through 12 video modules, totalling 16 hours of content, this self-paced course covers all aspects of producing a film or television production, from financing the project and post-production requirements to marketing and pitching your project to investors, festivals and distributors.

Producer Essentials - Marketing

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Entertainment Marketing and Advertising

In this module Sara Perry (Director and Senior Counsel, Marketing Legal, Netflix) gives us an in-depth look at marketing and advertising laws, navigating third party rights and approvals, ad/promo restrictions and other and content considerations for marketing in film and television.

Marketing Partnerships

In this module Sara Perry (Director and Senior Counsel, Marketing Legal, Netflix) presents a comprehensive guide to third party partnerships in film and television.

Learn from the best

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Sara Perry

Director and Senior Counsel, Marketing Legal, Netflix

Sara Perry is the Director and Senior Counsel of Marketing and Publicity Legal at Netflix supporting Films, Documentaries and Animation, as well as Brand Partnerships / Partner Marketing and the Netflix Awards team. Prior to joining Netflix, Sara was the VP and Head of Marketing Business & Legal Affairs at NBCUniversal. She regularly advises on a wide range of matters such as, marketing, promotion and consumer protection laws, regulations and compliance, content clearance, talent negotiations, partnerships, sponsorship and endorsement deals, contests and promotions, rights acquisition, intellectual property, licensing, claims review and substantiation, privacy, advertising to children, charitable co-promotions.

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